All the latest news from Heritage.
Leeds-based G3 Remarketing has appointed Huddersfield consultancy Scriba PR – a resident here at Heritage Exchange – to help launch its first physical car auction.
Established in 2009, the vehicle remarketing specialist has offered a purely online auction platform for end of lease cars, to date. But demand from the part exchange market means G3 is also set to introduce a traditional auction format on 2 February.
Scriba PR has been brought in to support G3 with all communications activity for this time-sensitive expansion. Responsible for all press articles and interviews, Scriba is also coordinating regional advertising activity, internal communications to staff, dialogue with existing customers, content for the upcoming website (being produced by Leeds firm Force24), and campaign promotions (from Leeds-based Punch Creative).
The auction launch will also coincide with a staggering 14 car giveaway. The first prize will be announced on 2 February at the inaugural event in Oulton, Leeds, when one lucky buyer will be automatically refunded the hammer price of the car they purchased. The promotion will run every week thereafter until the end of April. A nearly new Citroen C1 is also on offer to auction attendees, irrespective of whether they buy a vehicle or not.
Commenting on the exciting upcoming weeks, Scriba’s founder Katie Mallinson said: “With only weeks to go before the launch, it’s all hands on deck at G3’s four acre headquarters, to complete the £500,000 site redevelopment. Work is underway to finish a 30,000sqft viewing auditorium, buyers’ lounges and space to store up to 200 vehicles under cover. A £100,000 state-of-the-art inspection and imaging studio – unique to the industry – is also being constructed, in addition to a multi-lane preparation bay, buyers’ lounges and additional storage facilities. An office re-fit with additional workspace and meeting rooms will conclude the project, to accommodate G3’s growing team.”
G3’s expansion follows a record 2015, when turnover reached the £4m mark and profit hit £900,000. What started out as a team of five is now a company with 22 employees, with plans to double the workforce by the end of January.
Elaborating on the reason for Scriba’s appointment, G3’s joint director Matt Dale said: “This is an exciting time for our business, when we have the opportunity to extend our offering to support more car vendors and buyers throughout the UK. We’ve worked hard to successfully raise the bar in the motor industry, and have cemented our position as a trusted, independent brand within the digital arena. But some people – particularly in the £5,000 and under market – still like to see, hear, smell and touch the cars for themselves. We’re therefore utilising our knowledge in physical auctions too, to improve the customer experience for both motor dealers and consumers.
“Scriba will help to project this message throughout Yorkshire and the wider UK. We look forward to what is sure to be a fantastic opening auction on 2 February!”
G3’s upcoming physical auctions will take place from 17:30, every Tuesday evening, at Premier Way, Oulton (Leeds), close to the M62 and M1. The auctions are open to the motor trade and general members of the general public. For further information please visit www.g3remarketing.co.uk